Each year, the feedback we receive shows that the report helps you do the same.
It offers us the opportunity to share and compare data, develop new insights and forge stronger connections across entertainment and media segments and territories. Our colleagues on the PwC industry team always look forward to collaborating on this report. With each passing year, more people around the world are spending more of their time, attention and money on the complex and increasingly immersive E&M experiences that are available to them. One thing is clear from the data and the forecasts: the vast E&M complex is growing more rapidly than the global economy as a whole. This year, the focus of our report is the fault lines and fractures that are opening up between entertainment and media industries and companies, within sectors, and between high-growth and low-growth geographies. Some formerly niche sectors, such as gaming, will barrel their way into prominence, as other formerly dominant sectors will see their competitive positions erode. Some of the sectors that saw immense gains amid the pandemic will not be able to sustain that growth, while others will continue to build from their higher bases. It is clear that the pandemic accelerated changes in consumer behaviour and digital adoption in ways that will affect future growth trajectories. We forecast that by 2026, the global E&M industry will approach US$3tn in revenues.īut the stable overall growth pattern masks an underlying volatility. In 2021, the E&M industry bounced back from the contraction of 2020 to resume its growth path, with revenues rising a strong 10.4%. And this year, as we struggle-not always successfully-to put the disruptions of the COVID-19 pandemic behind us, we have tightened our focus on what lies ahead. The core of the Outlook is our comprehensive five-year forecasts of consumer and advertising spending for 14 segments across 52 territories. The result is a unique body of intelligence and foresight that companies and investors all over the world can rely on as they plot strategy and action.
Next, our global team of experts from more than a dozen countries discuss and debate the trends we see in the market, in our client work and in our daily lives. Each year, we gather, examine and question a deep collection of proprietary entertainment and media industry data and forecasts. To use a term that E&M consumers may be familiar with, this year’s Global Entertainment & Media Outlook Perspectives Report is a mashup-in the best sense of the word.
0 kommentar(er)
